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Martin Hayward asks – is your life valuable?
Martin Hayward, Founder of HAYWARD Strategy and Futures, considers how customers are feeling about the data trail they are creating – and whether they’re starting to expect something in return…...
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Martin Hayward on the new sandwich boards
Am I really such an idiot that I have no clue what I want to buy until I’m actually on the way to the shops, or even in the shop? Are my lifetime preferences built up from so many £millions of...
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Are you being served?
Martin Hayward says it’s time to redefine what we really mean by good customer service I’m beginning to wonder whether our understanding of what constitutes good customer service is going to have to...
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Is it time to share the pain?
Martin Hayward, Founder of HAYWARD Strategy and Futures discusses consumerism. When times are good in consumer markets, it’s easy to get away with being both the consumer’s and the city’s friend….and...
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Is it time to share the pain? Update by Martin Hayward
Martin Hayward, Founder of HAYWARD Strategy and Futures, discusses the impact of an individual’s comment in a volitile stock market. A couple of weeks after my last post (Is it time to share the...
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Shotguns at Dawn by Martin Hayward
Martin Hayward, Founder of HAYWARD Strategy and Futures, discusses why the recession has led to personalised marketing being temporarily put on hold: It must be very confusing being a student of...
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Nudge Nudge by Martin Hayward
Martin Hayward, Founder of HAYWARD Strategy and Futures, discusses why it’s a great time to be a marketer. It used to be simple. Build the brand above the line, and attempt to influence behaviour more...
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When does Relevance become Intrusion? by Martin Hayward
Martin Hayward, Founder of HAYWARD Strategy and Futures, looks at whether there is such as thing as being too relevant. We are well on the journey towards the reality of marketing becoming able to...
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The New Gatekeepers by Martin Hayward
Martin Hayward, Founder of HAYWARD Strategy and Futures, explores relevant communications to consumers. If there are any actuaries out there, (they’re the ones who found accountancy too exciting), I...
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Martin Hayward: It’s not that today is bad, it’s mostly that yesterday was...
Martin Hayward, Founder of HAYWARD Strategy and Futures, explores the reality for consumers. I’m still not sure that many of us have quite grasped the new consumer reality that is upon us. As we read...
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